Dove Kids’ Hair Love Celebrates Curls, Coils and Waves
Michael Hemsworth — October 28, 2021 — Marketing
References: dove & drugstorenews
The Dove Kids’ Hair Love collection is a new lineup of haircare products for Black children focused on helping them support their tresses and celebrate their curls, coils and waves. The products are inspired by the Academy Award-winning animated short film Hair Love by Matthew A. Cherry and each feature positive affirmations on the label. Each of the products are formulated with shea butter and coconut oil, and includes such options as Moisturizing Shampoo Nourishing Conditioner, Styling Curl Cream and 2-in-1 Detangler & Refresher Spray.
The Dove Kids’ Hair Love collection is presently available for purchase from Walmart online and will be available for in-store purchase starting in January 2022. Dove and Cherry will be working together to help support the CROWN Act petition to end race-based hair discrimination.
The Dove Kids’ Hair Love collection is presently available for purchase from Walmart online and will be available for in-store purchase starting in January 2022. Dove and Cherry will be working together to help support the CROWN Act petition to end race-based hair discrimination.
Trend Themes
1. Black Children Haircare - The increasing demand for black children's haircare products and services creates an opportunity for companies to develop innovative products targeting this demographic.
2. Positive Label Affirmations - Using positive affirmations on labels may become a trend for haircare products and could be an opportunity for brands to differentiate themselves in the market.
3. Supporting Anti-hair Discrimination Act - Brands partnering with social movements that support positive changes for communities may become a trend and allow brands to showcase their inclusivity and social responsibility.
Industry Implications
1. Haircare Industry - Haircare brands should explore creating a dedicated line of products that cater to the unique haircare needs of Black children and families.
2. Cosmetic Industry - Cosmetic brands may consider creating a line of products that support and celebrate the diversity of hair types and styles.
3. Social Advocacy and Activism Industry - Brands looking to increase their socially responsible efforts may want to partner with social advocacy and activism groups to promote positive change for communities.
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