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Pro-Age Theatre Edit
Dove Body & Soul Play

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Pro-Age Theatre - Dove Body & Soul Play
Dove Body & Soul Play
 Published: Apr 17, 08
 Views: 1,854

Dove is known for creating emotionally touching ads, particularly for those included in the Real Beauty campaigns. Dove’s latest addition to break traditional beauty stereotypes is a play called Body & Soul.

The theatrical production features 12 “real women,” none of whom have any modeling or acting experience, and all of which are over 45. The goal of the play is to “help change the way society thinks about beauty and aging.”

Although auditions are now over, women still have an important role to play in this Dove “beauty revolution” for all women. Canadian women are encouraged to host “Pro-Age” parties, evenings of candid conversation about their bodies, imperfections and all, together with their girlfriends. There is even a party kit, complete with activity cards, instructions and invitations that can be downloaded on the website. (culture-buzz)

References:  doveplay, culture-buzz

Filed In:  cosmetics,  fashion,  marketing








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Pro-Age Theatre