The Dove Beauty Retreat Line Was Created with Brother Vellies
Laura McQuarrie — March 15, 2021 — Fashion
References: brothervellies & allure
The Dove Beauty Retreat line was created with Black-owned brand Brother Vellies and founder Aurora James and it includes products to address common concerns, as well as three silk accessories to support healthy-looking hair. The collection helps to specifically address breakage, hydration or a dry scalp with shampoo, conditioner, leave-in treatments and sprays.
Those who want to reverse damage can turn to the Breakage Remedy Collection, which is formulated with purposeful ingredients like glycerin, lactic acid and Dove's Nutrient-lock serum with amino acids.
Some of the silk accessories that can be purchased to complement the Dove Beauty Retreat line include pillowcases, scrunchies and headscarves, and they can be found in limited-edition bundles through Brother Vellies.
Those who want to reverse damage can turn to the Breakage Remedy Collection, which is formulated with purposeful ingredients like glycerin, lactic acid and Dove's Nutrient-lock serum with amino acids.
Some of the silk accessories that can be purchased to complement the Dove Beauty Retreat line include pillowcases, scrunchies and headscarves, and they can be found in limited-edition bundles through Brother Vellies.
Trend Themes
1. Therapeutic Haircare Collaborations - The trend of haircare brands collaborating with therapeutic brands to create products that address specific hair concerns, such as breakage, hydration, and dry scalp.
2. Silk Accessories for Haircare - The trend of incorporating silk accessories, such as pillowcases, scrunchies, and headscarves, to complement haircare products and promote healthy-looking hair.
3. Sustainable and Inclusive Beauty Products - The trend of creating sustainable and inclusive beauty products, such as the Dove Beauty Retreat Line created in collaboration with a Black-owned brand, Brother Vellies, and formulated with purposeful ingredients.
Industry Implications
1. Haircare - The haircare industry can explore collaborations with therapeutic brands and incorporate silk accessories in their product offerings to address specific hair concerns.
2. Fashion and Accessories - The fashion and accessories industry can explore collaborations with haircare brands to create unique and sustainable accessories, such as pillowcases, scrunchies, and headscarves.
3. Beauty and Personal Care - The beauty and personal care industry can create more sustainable and inclusive products, such as the Dove Beauty Retreat Line, that address specific hair concerns and are created in collaboration with underrepresented brands.
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