This Dove and Twitter Tool Measures Negative Body Talk

By: Rebecca Byers - Mar 14, 2016
References: twitter & adweek
A new analysis tool born out of a collaboration between Dove and Twitter measures the positive or negative nature of one's Tweets. Announced by Dove at SXSW Interactive 2016, the innovative tool is part of the brand's larger #SpeakBeautiful campaign and goes along with the greater goal of curbing negative speech habits on the part of women when it comes to themselves.

In order to see how the Tweet-analyzing tool works, one merely needs to retweet a specific Dove tweet. Once that has be retweeted, users will then receive a reply from the brand featuring a link to a microsite with their personal results. The intriguing project continues the brand's pursuit of self-esteem.

The unique Tweet-analyzing tool is just one of the interactive features announced by brands at South by Southwest 2016.