The title itself seems to literally lay out the basic principle of the recipe: Doughnut Upside-Down Cake. The recipe can be made using either homemade doughnuts or store-bought doughnuts of your own choosing. Brown sugar and a delicious glaze round out this doughnut-devouring dessert -- yum!
Implications - Recipes that incorporate familiar items within them -- like this cake does with doughnuts -- instantly appeal to consumers who love both cake and doughnuts. Businesses can take from this that consumers react well to products that incorporate elements of their other favorite products within them. Many consumers will try remixed products just to be able to tell their peers about the innovation itself.