Dual Cover Duels - Carrie or Charlotte? for Marie Claire (GALLERY)

Sex and the City stars Sarah Jessica Parker and Kristin Davis will star in a double cover face-off on the upcoming issue of Marie Claire UK. At least that’s how the magazine is promoting the special issue, judging by the gimmicky announcement on both covers that says, “Choose from our 2 fabulous covers. Carrie or Charlotte? You decide.”

The double cover comes amid incessant rumors that the four Sex and the City stars have been bickering and sniping at one another throughout the endless preparations, celebrations and adulations preceding the much-awaited theatrical release of the SATC movie.

Is the bickering and apparent discord the real reason for shooting the dual covers?

Here are some more magazines who have used the concept of more than one cover per issue:

Dual Magazine Covers - NYLON Features 2 Gossip Girls Covers (GALLERY)

The latest issue of NYLON magazine was printed with alternate covers, one featuring Blake Lively and the other Leighton Meester, both of whom stars of the hit TV series Gossip Girl. It’s a great marketing approach for the magazine, as fans of the show (or the celebs) will instantly be attracted to… [More]

Quadruple Magazine Covers II - reFRESH 50th Edition (GALLERY)

Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it is well justified. As a celebration of their 50th issue landmark, reFRESH magazine is treating t… [More]