A vibrant and clever campaign promoting the chip brand's new flavor, Sensational Salsa, the Doritos 'Skip or Trip' promotion sets to connect three young people in Benelux and have them "go out" to a virtual party.
The campaign was created by Fitzroy Amsterdam, and involves an online game. To play the game, you just have to invite two complete strangers from other places in the world, thereby forming a triangle or "trio" (and the shape of a Doritos chip, of course) to take a virtual trip to party in a place like Berlin or Moscow. A virtual map pops up to let you see where other people who are playing the game are situated.
With the campaign, Doritos is hoping to promote Sensational Salsa as a fun and hip snack connecting fun and hip people. As Popsop describes, "The new flavor is introduced as a snack which accompanies a transformation of daily routine into fun neon-lit nightlife."
Stats for Virtual Trio Parties
Trending: Older & Mild
Research: 396 clicks in 197 w
Interest: 0.7 minutes
Concept: Doritos 'Skip Or Trip'
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: retro chip branding, controversial junkfood ads, and geometric chip branding.
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