Doritos Promotes the 'King of Ads' Event With The Doritos 'Giant Living Room'

By: Julian - Published: Jun 3, 2010 • References: doritos & pictures.metro
In celebration and promotion of the Doritos 'King of Ads' competition, the three finalists were showcased alongside the Doritos 'Giant Living Room' in London.

The lighthearted stunt was aimed at driving the public to vote for their favorite ad between the three final contestants. Whoever wins this competition wins 200 Euro and will have their advertisement aired on British television. With a Doritos mug at human height, this sculpture definitely puts things in perspective. Stats for Furniture for Giants Trending: Older & Mild
Research: 4,295 clicks in 312 w
Interest: 4 minutes
Concept: Oversized Living Room Furniture
Related: 75 examples / 58 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: component furniture, subway living rooms, and candy bar beds.