Doodlebug by Ivan Caro Uses Insects for Packaging Design

By: Jamie Danielle Munro - Published: • References: behance.net & packageinspiration
Ivan Caro has come up with a cute concept for an office supply kit titled Doodlebug that plays on the idea of insects.

Apart from the detailed illustrations of bugs on the front of the package, the box opens up like a butterfly. Inside, users can find various types of supplies such as tape, pencils and crayons that all have a certain bug attached to it through illustration. According to Package Inspiration, "the inspiration came from bugs and the environments they live in." Although this is not a common source of motivation for the branding of office supplies, it works well when done in this manner. From the way that the package opens to even the bugs chosen to match certain items, Caro does a great job in elevating this design to the next level. Stats for Bug-Inspired Packaging Trending: This Year & Average
Traction: 1,668 clicks in 35 w
Interest: 2.5 minutes
Concept: Doodlebug
Related: 82 examples / 63 photos
Segment: Neutral, 12-18
Comparison Set: 30 similar articles, including: blunt bacon branding, cultural heritage beer branding, and rural-focused branding.