These Instagram Posts from Ford Reminds Users: 'Don't Like and Drive'

By: Laura McQuarrie - Dec 11, 2015
References: adweek & instagram
There are numerous campaigns that remind drivers about the dangers of talking on a cellphone, texting or using social media, but few are as simple and effective as Ford's 'Don't Like and Drive' posts.

These ads ran as a set of images posted to Instagram, featuring a white heart at the center that obscures the view of pedestrians, children and people walking dogs. The placement of the heart shapes on the photos mimic the action of liking a photo on Instagram, which also urges users to fill in the heart by actually liking the social posts and seeing the white color temporarily change to red with the action.

While there are plenty of commercials, posters and other print ads that try to get this important message across, it's smart to simply communicate it through a source that has the potential to distract drivers.