Don't Buy a Lie - Puff Daddy Aims to End Counterfeit Culture

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Jeremy Gutsche
 On: Dec 11, 06
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Don't Buy a Lie - Puff Daddy Aims to End Counterfeit Culture [Edit]




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This weekend the Star covered a new anti-counterfeit campaign launched by Sean John (aka Puff Daddy).  Can a hip rapper change our counterfeit culture?

Sean John Canada is fighting back against counterfeiters. Weary of being knocked-off, the Canadian arm of the popular hip-hop clothing brand designed by Sean "Diddy" Combs is hoping to purge the market of the many pretenders who cash in on the company's reputation. According to a press release issued this week, "over a year ago, Multigroup (the distributor of Sean John in Canada) retained legal and investigative services to crack down on the problem. Since then, with the aid of Canadian authorities, thousands of pie (thestar)

 Source: dontbuyalie   Via: thestar  






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Comments:


good luck. i don't think there is a way to stop the counterfeiting of any brand. suckers.

By: Miss Jena Nesbitt on Mar 18, 07 | 9 Trends | 74 Comments



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