This Poster Charges Phones and Encourages People to Donate Blood

By: Laura McQuarrie - Published: May 8, 2014 • References: & creativecriminals
Getting people to donate blood isn't the easiest thing to do, but Publicis Sao Paulo and Fundação Pró-Sangue may have figured out the secret to it.

Mobile phone users constantly have their batteries drained and with this poster, people can plug in their phones to a red-colored cord, which is made to look like the equipment that's drawing blood from the arm on the poster.

There's a small ledge underneath the advertisement too, but since you can't go far without leaving your phone unattended, it's pretty hard not to look at the poster, which provides a gentle, encouraging message that simply says: "If you need, we’re here for you. Why not return the favour? We need blood." Stats for Interactive Blood Donation Ads Trending: Older & Warm
Research: 7,837 clicks in 107 w
Interest: 2.2 minutes
Concept: "donate Blood"
Related: 55 examples / 42 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: hole-punched donation campaigns, inside-out body campaigns, and blood donations for gas money.