The Donald’s Market Campaign Advocates Vegetables for Trimmer Bod

By: Meghan Young - Published: May 28, 2013 • References: immersioncreative & ibelieveinadv
The Donald’s Market campaign captures a classic moment, at least for those who like to sneak in an unhealthy midnight meal without their loved ones finding out. With a look of surprise and guilt, the man in the ad is found scarfing down a bowl of pasta as his tight shirt rides up his big belly. The image is suitably accompanied by the tag line, "Vegetables Keep Your Clothes From Shrinking."

Conceived and executed by Immersion Creative, an ad agency based in Vancouver, Canada, the Donald’s Market campaign comes just in time for swimsuit season. The message will hit home harder for those trying to shed the last few pounds for those days at the beach. Stats for Caught-In-The-Act Food Ads Trending: Older & Mild
Research: 2,546 clicks in 156 w
Interest: 2.1 minutes
Concept: Donald’s Market Campaign
Related: 38 examples / 29 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: healthy humanimal ads, ideal body projection ads, and painfully personified tool ads.