Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

Vermouth-Aged Rums

The Latest Don Q Rum Expression Brings Forth Herbaceous Notes and Flavors

— May 24, 2018 — Lifestyle
Puerto Rico's Don Q rum has never been one to shy away from unique expressions and its latest spirit takes a twist on the signature island spirit with a bizarre bottling and aging process. The expression is crafted from various rums aged five to eight years in bourbon barrels, then finished in Macino Vermouth Vecchio wine casks. The casks themselves lived a previous life as sweet vermouth barrels and are crafted from Italian white oak.

The vermouth aging plays a big part in this spirit, as the Don Q rum brings a pungent nose of aromatics -- bitter herbs, oxidized white wine and plenty of anise. The vermouth qualities continue onto the palate but they find a way to blend beautifully with more traditional rum trappings. The wine notes mingle with coconut, vanilla, berries and baking spice, while also bringing forth a herbaceous nature normally unseen in rum.
Trend Themes
1. Bizarre Aging Processes - Exploring unique bottling and aging methods, such as vermouth aging, to create spirits with distinctive flavors and aromatics.
2. Blending Wine and Spirits - Experimenting with the combination of wine barrels and spirits to create complex flavor profiles that merge the characteristics of both.
3. Herbaceous Rum Varieties - Introducing herbaceous qualities in traditionally fruity and sweet rums, offering a new flavor experience for rum enthusiasts.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore unique aging and blending techniques to create innovative and distinct spirits.
2. Wine - Winemakers can collaborate with spirits producers to repurpose their barrels for aging spirits, expanding their market reach and diversifying their product offerings.
3. Hospitality - Bars and restaurants can feature vermouth-aged rums on their drink menus, capitalizing on the popularity of unique and experimental spirits to attract adventurous customers.
0.5
Score
Popularity
Activity
Freshness