Domtar Paper Creates a Commercial Advocating for Paper Use

By: Jonathon Brown - Published: Feb 21, 2013 • References: domtar &
This Domtar Paper ad is something you don't see everyday: a commercial advocating for the use of paper.

Decades ago, the idea of a commercial pushing paper would sound ridiculous. Back then, paper seemed as necessary a material as oxygen. However, we all know this is the digital era and many offices are going completely paperless. This Domtar Paper ad aims to win back some of those offices.

The commercial shows a group of patrons at a restaurant rhyming off their complex orders to a waiter. After the last customer explains his order he asks the water why he isn't writing anything down. The waiter assures him he'll remember everything and proceeds to name off everyone's dish. The problem is he gets them all wrong. Stats for Hopelessly Forgetful Waiter Ads Trending: Older & Chilly
Research: 254 clicks in 166 w
Interest: > 3 minutes
Concept: Domtar Paper
Related: 121 examples / 93 photos
Segment: Neutral, 18-55+
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