This Humorous Ad Promotes Yoplait Using the Satire of Dominic Purcell

By: Ady Floyd - Sep 27, 2015
References: adweek
Yoplait and Wieden + Kennedy, Portland, Ore. created this satire-inspired commercial to promote the deliciously satisfying yogurt snacks. The commercial features tough guy Dominic Purcell seated in a beautiful blue suit with a straight face as he confesses his hunger.

As he pulls out a spoon from his breast pocket, he looks straight into the camera and says, "I'm going to have snack to make me feel better and once I do you'll see a look of satisfaction and contentment blossom across my face." He takes a bite and the camera zooms in, his face never changes, however he does state, "See?"

This quirky ad is a great way to promote Yoplait as a hunger-eliminating snack by using a burly man such as Dominic Purcell to promote a typically feminine snack. Yoplait yogurt is the perfect and healthy way to abolish hunger.