The iPad boasts a laser-engraved design of prolific athlete Dwayne Wade by ILoveDust. The intricate illustration tells a story of trials and tribulations leading to success.
Implications - The customization industry is growing exponentially in a world where consumers are starving for a sense of individuality. This starvation has emerged as a result of the uniform and mindless way in which the public consumes the same products, from music players to cell phones. Decorating, engraving, sticking and coloring are all popular ways for consumers to personalize a commonly-bought product and the market for these decorative tools is growing substantially.