Y&R Chicago released its campaign to hopefully end domestic abuse against women. The featured commercial is extremely painful to watch; however, this powerfully educational and emotionally charged message publicizes domestic violence as a topic that needs to be constantly addressed.

The facial expressions of the woman are heartbreaking. In fully promoting the message, the ad presented blood, bruises and scrapes as they are usually the indications of untold abuse.

Implications - Evoking emotions or feelings of nostalgia through its products is one of the easiest and most efficient ways for a company to garner the attention of consumers. Consumers will be instantly drawn to products with which they share a personal connection. While some shcokvertising may seem risky, it has the ability to affect a massive number of consumers on a personal level.