The facial expressions of the woman are heartbreaking. In fully promoting the message, the ad presented blood, bruises and scrapes as they are usually the indications of untold abuse.
Implications - Evoking emotions or feelings of nostalgia through its products is one of the easiest and most efficient ways for a company to garner the attention of consumers. Consumers will be instantly drawn to products with which they share a personal connection. While some shcokvertising may seem risky, it has the ability to affect a massive number of consumers on a personal level.