'Inception' Action Figures
Designed by Brother Production, the Dom Cobb Figurine is a 12-inch figurine created in the likeness of Leonardo Dicaprio. Several props found in the film also come as accessories for the toy, including the "Dream Share" briefcase, Cobb's gun of choice and the spinning top "totem," which had fans questioning whether the entire movie was a dream or reality.
Implications - Consumers enjoy collecting toy figurines because it allows them to own a product associated with a franchise they enjoy. Corporations may find it much more easier to sell their wares if they manage to purchase licenses for pop culture franchises.