Elvis is similar to the band KISS in that his face has pretty much adorned every product imaginable, but Dogma London may be the first company to feature the King of Rock and Roll as a dog collar.
Aptly named the 'Hound Dog,' Dogma London's Elvis dog collar lets dog owners express their undying enthusiasm for the Memphis native as they walk their favorite household companions down their local streets.
Dogma London also features an eclectic collection of vibrant dog collars on their website to satisfy all dog owners' canine-identification needs.
Implications - Consumers want to adorn all their possessions, whether it be inanimate or living, with products that demonstrate their unique interests. Corporations may consider making products with design elements that are referential popular interests in order to garner consumer business.
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Concept: Dogma London
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Segment: Neutral, 18-35
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