Dogma London Uses Elvis' Famous Face on Their Dog Identifiers
Aptly named the 'Hound Dog,' Dogma London's Elvis dog collar lets dog owners express their undying enthusiasm for the Memphis native as they walk their favorite household companions down their local streets.
Dogma London also features an eclectic collection of vibrant dog collars on their website to satisfy all dog owners' canine-identification needs.
Implications - Consumers want to adorn all their possessions, whether it be inanimate or living, with products that demonstrate their unique interests. Corporations may consider making products with design elements that are referential popular interests in order to garner consumer business.