These Dog Ads for Pedigree's DentaFlex Show How Fresh a Pet's Breath Can Be

By: Laura McQuarrie - Jun 14, 2016
References: uk.pedigree & adeevee
This series of dog ads highlights the properties of Pedigree's DentaFlex, a product that is designed to freshen a dog's breath and reduce the development of built-up plaque and bacteria in the mouth. The comical ad series includes depictions of a 'Chow Chow Blossom,' an 'Old English Sheeprose' and a 'White Samoyed Gerbera,' which likens each of the dogs to fresh-smelling flower blossoms.

The clever series of print ads offers a playful way to visualize the effects of the product, while also spotlighting a few of the large dog breeds that this product is best suited towards.

Pedigree has favored other offbeat advertising tactics in the past, such as creating dog-friendly radio stations or making other print ads featuring "dog beards."