Going Like Sixty
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JCPenney is trying to connect with girls who have just graduated from high school with an online game called “Dork Dodge.” Supposedly the game introduces young women to the dorks they’ll meet in college. Dork Dodge is meant to teach them how to dodge these guys as the girls move around the dorm and on campus. The interactive campaign is meant to boost Dorm Life, Penney’s latest brand. Note that JCPenney calls them “college-bound” women so not to sound too patronizing. The site plays real cutesy on a loop and the animation is vintage, at best. The game was developed by EVB, a digital marketing company. Their press release touts it like some educational, life changing, break-through online experience.
 The Dork Dodge game found at www.dorkdodge.com taps into human stereotypes students find in college life. Players are asked to choose and name an avatar. The game toggles between video and digital characters. An option also allows players to invite real-life friends into the game through an email option. A link at the end of the game takes the player to JCPenney's Dorm Life page on Facebook.
(dorkdodge)References: facebook, dorkdodge Filed In: |
Funny Interactive College Lessons
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JCPenney "Dork Dodge"
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