Real Value Explores the Meaning of Value in Business

By: Jesse Borkowski - Published: Feb 7, 2014 • References: realvaluefilm and good.is
The new documentary Real Value is an inspiring look at how today's thought leaders and social entrepreneurs are re-envisioning business as a tool for positive social change. The documentary Real Value, also serves as an uplifting meditation on value that combines the personal stories of social entrepreneurs working in agriculture, apparel, biofuel and insurance with the fascinating science behind our perception of value from world-renowned behavioral economist, Dan Ariely.

The documentary Real Value not only tells the stories of local businesses working to make a difference in their communities, but it was also produced using its own version of a local supply chain. The documentary Real Value was entirely produced in the state of North Carolina, which gives the film a heartfelt local focus that only serves to enhance the universal message of the film: that focusing on people, planet, and profit is not only good business, it's just common sense.