Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Docs Ditch White Lab Coats

Medical Fashion

— September 18, 2007 — Fashion
Fashion trends don't just change in our personal life -- corporate attire and work wear move with the times too. Doctors in the UK will no longer have to wear the iconic white lab coat when practicing.

"Now condemned as a harbinger of infection, some NHS trusts have already banned the garment on the wards and the government expects all to follow suit by January," the BBC reported. "The irony is that the white coat was first introduced in the 19th Century in part to prevent cross-contamination."

So if we want to dress up as a doctor on Halloween, what on earth will we wear?

"From next month, all junior doctors starting work at West Middlesex hospital will be provided with tunic-style uniforms in bright blue - made of an 'infection fighting' material. It is apparently sleeveless, roomy, and the large pockets within it are trumpeted as a particular boon for the female staff."

So how will we tell them apart from the nurses? And what about Dr. House? Is he going to be changing his attire on the hit TV show, too?
Trend Themes
1. Abandoning White Lab Coats - The shift away from white lab coats in the medical industry presents an opportunity for manufacturers of alternative medical attire.
2. Infection-fighting Materials - The adoption of infection-fighting materials in medical uniforms opens up possibilities for advancements in antimicrobial textiles and clothing.
3. Customized and Differentiated Attire - The need for distinguishing doctors from nurses through attire creates opportunities for designers to create unique and functional medical uniforms.
Industry Implications
1. Medical Attire Manufacturing - Manufacturers of medical attire can capitalize on the transition away from white lab coats by developing innovative and stylish alternatives.
2. Antimicrobial Textiles - The demand for infection-fighting materials in medical uniforms creates opportunities for the antimicrobial textiles industry to develop new products and solutions.
3. Medical Uniform Design - The shift in medical attire presents a market for designers to create customized and differentiated uniforms that enable easy identification of medical professionals.
1.3
Score
Popularity
Activity
Freshness