The blurry images make it hard to make out what's going on in the picture. This makes the series more interesting to look at because you're trying to decipher what's going on. The images are dark and twisty, but definitely bring something dynamic to the table.
Implications - Distorted imagery fascinates and mystifies viewers who are trying to decipher what's being captured on camera. Its mystique adds an element that helps draw in attention despite its very cryptic nature. While consumers like straightforward images, sometimes they like to be challenged which is an aspect that businesses can take advantage of as long as they don't overdo it. Ambiguous images are a great viral marketing strategy that companies can use.