Superstar

'Do It for Denmark' Aims to Raise Denmark's Declining Birthrates

By: Laura McQuarrie - Published: • References: do-it-for-denmark.dk & adverblog
With birthrates on the decline in Denmark, Spies, a Danish travel agency came up with a very unusual way to promote travel, among other activities at the same time with the suggestively-named 'Do it for Denmark' campaign.

Birthrates in Denmark are at a 27 year low, meaning there aren't enough babies being born to support its aging population. However, couples are about 46% more likely to engage in sexual activity while on vacation, so Spies created a campaign around this idea.

On the Do it for Denmark site, there's even an ovulation calendar, so that trips can be planned around the time a woman is most likely to get pregnant. About nine months after booking a trip, if couples can prove that they conceived while on that holiday, they will win three years worth of baby supplies, plus a family-friendly vacation. Stats for Coupling Travel Campaigns Trending: This Quarter & Buzzing
Traction: 862 clicks in 23 w
Interest: > 3 minutes
Concept: "do It For Denmark"
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: eco-friendly foldable bicycles, floating hotel designs, and fertility monitor pods.