Rare and Exquisite Italian note cards and envelopes that(with dl's 'little bird' design on them) rest inside a beautifully embellished black resin box, lined with black velvet designed by DL&CO. Makes for a perfect gift and also cool desk/home accessory.
Implications - In our world of automation and impersonal innovation, consumers are looking for ways in which they can express themselves. Products that provide a bit more personalization are appealing, and designer stationary allows for both a personal touch and an element of luxury. Revamping otherwise boring and simple products ensure they are noticed by consumers who want more out of their products.
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Concept: Correspondence Box With Designer Stationary
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Segment: Females, 18-55
Comparison Set: 22 similar articles, including: dna-based branding, upscale classic coffee kits, and subtle asian editorials.
Correspondence Box with Designer Stationary
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