The DKNY #SocialChats images will be released in celebration of this year's New York Mercedes Benz Fashion Week. Prior to the event, DKNY will release sketches of its current seasonal collections via the hash tag, enabling online followers to get a VIP look at the seasonal pieces.
Six drawings will be unveiled via the #SocialChats forum. Manhattan's Empire Hotel will showcase these images on its walls and tables by way of the Microsoft Surface Tablet, adding further tech-savvy elements to its forward-thinking take on Fashion Week.
A team of chic celebrities are also being recruited as the project takes off, inclusive of Whitney Port, Kendall Jenner and Kylie Jenner, drawing in crowds of fans and fashionistas to the DKNY brand.
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Concept: DKNY #SocialChats
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