The DKNY Celebrity Dressing Toolm Tracks Red Carpet Styles

By: Jordy E  - Published: Jan 7, 2013 • References: dkny & fashionotes
The DKNY Celebrity Dressing 2.0 application allows followers of the brand to understand how it is that dresses are made for celebrities. The tool follows up on the hype surrounding the coming 70th Golden Globe Awards, an event that will be distinguished by couture apparel.

In order to partake in the Celebrity Dressing 2.0 feature, Facebook users merely have to like DKNY's page. They are then granted access to the entire procedure that goes into the creation of luxe gowns, revealing the many steps that are required when designing silk and chiffon pieces. The sketches that are released online will be showcased at this year's event, although the label has not yet told viewers who will be wearing what. Stats for Couture Film Star Applications Trending: Older & Chilly
Research: 272 clicks in 176 w
Interest: 0.5 minutes
Concept: DKNY Celebrity Dressing
Related: 78 examples / 60 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: sophisticated saucy lingerie, facebook-inspired advertising, and timeless silhouette apparel.