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Fashion Journalist DJs

The Misshapes Master Fashion, Culture and Music in NYC

— March 29, 2009 — Fashion
The Misshapes may be undiscovered by many, but if you are immersed in the hipster scene, the fashion world, awe-inspiring DJ’s or where the trendiest celebs go to party, you will be well acquainted with the DJ trio comprised of Geordon Nicol, Leigh Lezark and Greg Krelenstein. These average-looking downtown, gritty New Yorkers are more than DJ’s, insane partiers, fashion journalists and sub-culture creators and documenters – they are all of the above.

Anyone can take a picture, but it’s what you capture and how you convey it that sets The Misshapes apart from the countless imitation blogs. Feel like an insider at Paris Fashion week, New York Fashion Week, Leigh Lezark’s personal birthday party, Gucci and Chanel parties, etc. If that doesn’t bring you close enough to this exclusive sub-culture, throw on a pair of 3-D glasses and check out the pictures posted from Ruff Club for an even more intimate experience.

Of course, some of the most rare celebrity moments are captured on film as well. It’s nice to see celebrities embrace a camera, laughing with friends and making funny faces rather then hiding behind large shades and a large Starbucks coffee in hand.  Also, it is always refreshing and intriguing when artists interview one another, and this website features the Misshapes talking with some of their very talented peers. Interviews include The Ravonettes, Kid Sister, Uffie, The Teenagers and personal friends of the Misshapes, The Horrors.

On top of all this, the Misshapes find time to remix indie songs, many of which are used in fashion shows worldwide as well as support high profile acts like Bloc Party, Cansei de Ser Sexy, Courtney Love, Crystal Castles, Cyndi Lauper and Debbie Harry.

Not bad for three youth who had to lie about their ages to throw a massive cult party that would jumpstart their careers.
Trend Themes
1. Fashion Journalism - Disruptive innovation opportunity: Develop a platform that combines fashion journalism with immersive experiences to provide exclusive content for fashion enthusiasts.
2. DJ Culture - Disruptive innovation opportunity: Create a digital platform that connects DJs, fashion influencers, and sub-culture creators to collaborate and share content.
3. Celebrity Moments - Disruptive innovation opportunity: Develop a social media app that encourages celebrities to share candid moments and interact with fans in a more authentic way.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize technology to enhance the fashion industry by creating interactive fashion shows and immersive experiences.
2. Music - Disruptive innovation opportunity: Create a streaming platform that showcases emerging DJs and connects them with fashion events and brands.
3. Media - Disruptive innovation opportunity: Develop a multimedia platform that combines fashion journalism, music, and celebrity content to provide a unique entertainment experience.
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