If you're looking for a weekend DIY project, why not a solar powered electric car? It gets good mileage - infinity miles per gallon! A group of high school students helped build it. They weren't happy with the exterior design, so they (ironically) tweaked it to look like a Hummer.
Implications - The mass eco consciousness of today's consumers has created a stronger need for environmentally friendly products. Though companies are fulfilling this need, they aren't all meeting the green consumer's high standards. Thus, eco-conscious consumers are taking matters into their own hands by doing DIY eco projects and sharing instructions online. This is a great example of consumer-driven products.
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