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At-Home Pickling Kits

Williams Sonoma's DIY Pickle Kit Features Ready-to-Mix Ingredients

— June 19, 2019 — Lifestyle
Williams Sonoma's DIY Pickle Kit features ready-to-mix ingredients and makes at-home fermentation easy and efficient. The kit consists of a 1-pint mason jar and 2 seasoning packets. Foodies can choose from three seasoning mixes -- Garlic and Dill, Spicy Jalapeno and Bread and Butter -- with ingredients featuring no MSG or added preservatives.

Specializing in artisanal meal kits and high-end kitchen accessories, Williams Sonoma celebrates maker culture and encourages consumers to enjoy the at-home food prep experience. This DIY Pickle Kit helps both experienced and amateur pickling enthusiasts create their very own preservatives.

Each mason jar kit is easy to follow, requiring users to mix fresh cucumber slices with their seasoning of choice. The pickling process continues with a 24 hour wait time before a finished product is ready to serve and enjoy.
Trend Themes
1. DIY Food Kits - Companies can capitalize on the trend of providing consumers with DIY kits for making their own food products at home.
2. At-home Food Preservation - There is an opportunity for disruption in the food preservation industry by providing consumers with simple and efficient kits for preserving food at home.
3. Artisanal Food Production - The trend of artisanal food production can be tapped into by providing consumers with high quality ingredients and tools for at-home food preparation.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can benefit from offering DIY food kits and tools for at-home food production.
2. Kitchen Accessories - The kitchen accessories industry can focus on providing tools and equipment for at-home food preservation and preparation.
3. E-commerce - E-commerce retailers can offer a wide variety of DIY food kits and artisanal food products to consumers, providing them with convenient at-home food preparation options.
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