The Performance Aviation Manufacturing Group (PAM) plans to sell the Individual Lifting Vehicle (ILV) as a kit. As in... insert A to B and snap in place. The machine is said to have reached a maximum height of 20 feet and maximum airspeed of 25mph.
Don't count on it being sold at Walmart, as the kit is speculated to cost $50,000.
Check out this other DIY flying kit which is much cheaper at $10,000:
Implications - Consumers are looking for products that push the limits on what is possible. Items that feature an unconventional aesthetic appeal to shoppers who want to experience something new.
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