Order This Kit and Build this Car

By: Sugih Sutjiono - Published: Nov 30, 2006   Updated: Apr 14 2011 • References: mitsuoka-motor
Mitsuoka Motor from Japan introduces a new toy for DIY enthusiast. Say good-bye to boring old battery powered Tamiya toy cars, the Mitsuoka K-1 Kit car can be taken for a drive on the public road after registration, so get your tools ready and start assembling!

Implications - The rise of environmentalism and the concurrent recession have enabled the growth of the DIY movement. Handy consumers are discovering that they can complete many projects on their own with the right tools and instruction. Companies can take advantage of this opportunity by creating flat-pack products for consumers to assemble on their own -- a method that targets this niche and saves on production costs. Stats for DIY Car Trending: Older & Warm
Research: 27,115 clicks in 490 w
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Concept: DIY Car
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: interactive football cleat launches, nacho cheese-covered burgers, and potent alcoholic root beers.