Dixie Outlet Mall's Prize Locker Unlocks Access to Daily Giveaways
Jana Pijak — August 23, 2017 — Marketing
References: mississauga
Dixie Outlet Mall is one of the Greater Toronto Area's most popular destinations for discount shopping and its recent prize locker activation aims to make the end of summer more bearable. Presented as part of the mall's latest back-to-school campaign, the activation will be open until Sunday, September 3rd. The prize locker spotlights a handful of designer goods from the likes of Calvin Klein, SoftMoc Shoe Rack, and Source among other retailers, featuring up to $5000 worth of prizes. Each day, one of 24 giveaways is revealed to shoppers who are, with exclusive prize packs available to be won throughout the promotion.
The locker gives potential winners a chance to get their hands on covetable items like basketball jerseys along with more functional back-to-school goods like heavy duty backpacks, and fall footwear.
In order to test their luck, participants can enter to win exclusive perks via an interactive iPad kiosk which unlocks daily prizes. In addition to daily chances at perks, the locker also features a grand prize, allowing a lucky participant to win all of the contents inside in one go.
The locker gives potential winners a chance to get their hands on covetable items like basketball jerseys along with more functional back-to-school goods like heavy duty backpacks, and fall footwear.
In order to test their luck, participants can enter to win exclusive perks via an interactive iPad kiosk which unlocks daily prizes. In addition to daily chances at perks, the locker also features a grand prize, allowing a lucky participant to win all of the contents inside in one go.
Trend Themes
1. Interactive Prize Activations - Businesses can utilize interactive activations to engage customers and create brand awareness, while offering the chance to win prizes.
2. Back-to-school Promotions - Businesses can leverage the start of a new school year to offer promotions and incentives for products aimed at students or parents.
3. Omnichannel Marketing - Combining promotions in physical stores with online and mobile channels can help businesses reach a wider audience and increase engagement.
Industry Implications
1. Retail - Retailers can create unique and interactive in-store experiences to boost foot traffic and generate buzz around their products.
2. Education - Schools can partner with businesses to offer discounts or freebies for back-to-school season, while promoting their own brand and services.
3. Marketing - Marketing agencies can help businesses plan and execute engaging promotions and activations that will create brand awareness and drive sales.
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