Ditto's ecological hangers are made entirely from recycled materials and are available in highly compressed paperboard or PET plastic.
The founders of Ditto Hangers point out that 8 billion hangers are thrown into U.S landfills each year, which is enough to fill the Empire State Building 4.6 times. I definitely think that is enough reason to switch over these eco-friendly, recyclable hangers.
Implications - Eco-friendly products like this one appeal to consumers who are attempting to reduce their carbon footprint. Consumers are willing to sacrifice small luxuries in order to make their home more environmentally safe. As consumers' priorities make this environmental shift, industries should adapt and provide household eco-options for them.
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Segment: Neutral, 18-35
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