Retailer 'Three' Changed Its Name to District Three as a PR Stunt

By: Laura McQuarrie - Nov 26, 2014
References: prexamples
To ride on the popular coattails of the release of The Hunger Games: Mockingjay Part 1 in theaters, mobile retailer Three mocked up a temporary name change as part of a PR stunt. This change involved simply tacking on "District" to the front of a store name, turning it into "District Three."

In the Hunger Game Franchise, each of the 13 districts has a type of production that they specialize in and District Three's happens to be electronics, which works out well for Three in this case. Since the brand's identity involves strong black and white graphics, the mock up for the Hunger Games-inspired store includes two bold posters of the three-finger salute, causing people to rely mostly on mostly visual cues to figure out the funny pop culture reference.