Sticky Stop Motion
The post-it note movie, called DEADLINE, is all about needing to get work done, and is full of colorful distractions. The video by Bang-yao Liu is a great 2 minute trip into daily imaginative distractions. Check out the 2 minute post-it video.
Implications - Consumers today relish in products that are able to generate feelings or emotions of familiarity. Businesses and companies that provide products that incorporate everyday ideas, concepts or facts into their products because consumers will be able to make a stronger connection. Consumers are much more likely to invest in a product with which they share a bond than a product that is foreign or intimidating to them.