A Concept for Disney Paint Proposes Making Memories from Color Schemes

By: Amelia Roblin - May 8, 2015
References: yuyayoshida & packageinspiration
Student Yuya Yoshida has created an imaginative packaging project for a range of hypothetical Disney paints. The idea was to translate the visuals, the stories and the general spirit of the much-loved animated films into 'color memories' for wall decoration.

Proposing that these bright pigment collections be sold at Walt Disney Parks, the designer is envisioning a way for classic and contemporary cartoon fans to bring pieces of their favorite films home in a lasting way. The conceptual line includes the Disneyland-themed 'Colors of Fantasyland,' of Adventureland and of Disney's Tomorrowland.

To animate the cork-topped paint can packaging, Yuya worked with eye-catching patterns and overlapping color blocking, appealing to consumers who appreciate a little decorative mixing and matching.

Overall, this 'Memoriful' Disney paint idea introduces a new level of engagement with fans and loyal consumers of the Disney brand, allowing and encouraging them to take a piece of the entertainment conglomerate home, and to apply it permanently to their living spaces.