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Disney National Treasure Hunt
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To promote the upcoming Hollywood movie, National Treasure: Book of Secrets, Disney has launched a campaign that involves a real life treasure hunt which will run through out the next 10 weeks.

The hunt begins at Disney.com/NationalTreasure. Goodies include a brand spanking new Mercedes filled with treasure and hundreds of thousands of dollars worth of “Authentic treasure from Odyssey Marine Exploration.”

The movie is a follow up to the original which stared Nicolas Cage as Ben, a treasure hunter who uncovered old mysteries and made exciting discoveries.

“When a missing page from the diary of John Wilkes Booth surfaces, Ben’s great-great grandfather is suddenly implicated as a key conspirator in Abraham Lincoln’s death,” a press release revealed.

“Determined to prove his ancestor’s innocence, Ben follows an international chain of clues that takes him on a chase from Paris to London and ultimately back to America. This journey leads Ben and his crew not only to surprising revelations—but to the trail of the world’s most treasured secrets.”

The hunt starts today, but the film won’t debut in theatres until December 21. That’s also the same day Entertainment Tonight will announce the contest winners.

A great marketing scheme on Disney’s part to get fans riled up!