Graphic designer Yi Mi Xiaoxin is the creative force behind this Disney Moon Cake packaging concept. Based in Shenzhen, China, the designer creates character-themed dessert boxes that evoke a whimsical yet grown up point of view. Sure to appeal to Millennial Disney fans who grew up watching the animation studio's most popular classics, each Disney moon cake box resembles an ornate brown suitcase that is accented with elegant gold details.
Once opened, each limited edition dessert package consists of eight individually boxed cakes that are paired with two ornate utensils. Featuring graphics of familiar Disney characters like Mickey and Minnie Mouse, each box is colorfully adorned, in contrast to its larger and suitcase-like vessel.
Additionally, the Disney mooncake packages contain playful promotional materials that are showcased in bright colors while maintaining their level of subtle sophistication.
Cartoon-Themed Dessert Branding
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