The Disney Randoseru is Refashioning the Traditional School Uniform

By: Malika Renee Butss - Aug 10, 2015
References: chiclaunches & luxurylaunches
Disney backpacks have become a popular part of North American elementary school attire. However, the traditional bags carried to the schools of Tokyo, Japan are given a whimsical makeover with the release of the 'Disney Randoseru.'

The Randoseru is a durable, box-shaped backpack that is essential to the Japanese elementary school uniform. In order to make the accessory more appealing to young children, Disney Tokyo invented an exclusive collection of Disney-themed backpacks. These Disney backpacks are featured in pearl pink, regular pink, brown and lavender for the girls with a black option for the boys. While the girls can choose between a bag with Minnie Mouse or the Disney Princesses, the boys can sport a bag branded by Mickey Mouse.

Unlike the usual Disney backpacks bought at a big box retailer, these bags come with a price point between $470 to $610.