The Discovery Channel has been pretty successful with their web-based viral videos, so their upcoming online show, the "Deadliest Catch" is already anticipated to be a hit.
The video shows a glass tank full of crabs falling and breaking, freeing hundreds of crustaceans.
I'm not sure if this ad was a lucky fluke and shot on the spot of the real accident or if it was a well choreographed stunt. Chances are, you will probably never find out, but the video is a great watch.
Stats for Fake Accidents
Trending: Older & Buzzing
Research: 7,991 clicks in 419 w
Interest: > 3 minutes
Concept: Fake Accidents
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: colorful cinematic burgers, make-your-own smoothie bars, and upcycled scrap soaps.
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