Discovery to Launch Green Lifestyle Channel Edit

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The New York Times reports that Discovery Communications, which operates the Discovery Channel and various spinoffs,  will re-brand Discovery Home as a yet-to-be-named green channel. The channel will promote an environmentally friendly lifestyle and will be available in 50 million homes in the U.S.  The move is part of a larger initiative at the company, which includes carbon-neutralizing its headquarters.  No word yet on a launch date or programming.