The Disco Brow was the style du jour on the runway in Sydney at Australian Fashion Week, as 'Cassette Society' presented 'That Heroine's Electric collection'. The energized event was akin to the unforgettable disco era with a playful new age twist.

The models' eyebrows were glimmering with disco-esque gemstones, each clad in eclectic cocktail numbers and edgy sport themed fashions as they paraded down the catwalk to Bjork's Army of Me.

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Implications - Consumers in modern society are constantly looking for ways to stand out from others in the crowd. Products that feature a bolder aesthetic are appealing to those who don't want to change their whole lifestyle in order to attract more attention to themselves.