These ads for Ford trucks by advertising agency JWT are simple, yet so effective. The main focus of the ad, according to the excerpt on Ads of the World, is to let consumers know that now their trucks come complete with a "monitoring system that tells you what happened with each truck in your fleet."
This could be very useful in weeding out unsafe truck drivers or those who aren’t taking proper care of their vehicle.
Stats for Disaster Trucks
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Concept: Disaster Trucks
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Segment: Males, 18-55
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