Disappearing Advertising


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Jeremy Gutsche

By: Jeremy Gutsche
/Jeremy Gutsche
1276 Trends
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Disappearing Advertising

Just like the self-destructing text messages, only on paper:
“This invitation to a free screening of the latest Harry Potter film was sent by Coca-Cola to executives fo important Spanish companies. You had to rub the surface with a wet cloth to see the text. After a while it would disappear again.” (McCann-Erickson Spain, 2005 Silver Gold Medal at New York Festival.)”

Via: adverlab.blogspot Posted: Jan 19, 06
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Comments:

invite

By: rabbie on Feb 10, 07 | 0 Trends | 48 Comments

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