Disappearing Advertising

By: Jeremy Gutsche - Published: Jan 20, 2006 • References: adverlab.blogspot
Why bother with traditional advertising when you can be more covert and secret-agent-like by employing disappearing advertising. The concept is that ads self-destruct, which increases allure and makes your ad much more engaging.

The concept makes your ad just like a self-destructing message, only on paper. Adverlab explains, "You had to rub the surface with a wet cloth to see the text. After a while it would disappear again." (McCann-Erickson Spain, 2005 Silver Gold Medal at New York Festival.)" Stats for Disappearing Advertising Trending: Older & Mild
Research: 4,234 clicks in 540 w
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Concept: Disappearing Advertising
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
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