“Dirty for Swain” Video Prompts Crazy Acts for Mother Ear

By: Rachel Bowman - Published:   Updated: Jun 23 2011 • References: dirtyforswain & treehugger
Christopher Swain is swimming for a cause. This environmentalist is swimming to Washington, butstopping along the way to teach kids about water pollution.

In solidarity with Swain's cause, “Dirty for Swain” videos have launched on the internet. These videos feature women rubbing each other with car oil, drinking curdled milk, and men in bathtubs of sewage. These videos are shocking and will definitely raise awareness about environmental conversations.

Implications - Despite a company's desire to be at the forefront of the industry in terms of creative marketing and quality product, borrowing from successful concepts from the past can lead to large profits. It is no secret that sex sells and companies that are willing to bear it all will see big returns. It is imperative that companies garner the attention of consumers as quickly as possible in today's overpopulated market.

Stats for Filthy Environment Crusaders Trending: Older & Buzzing
Traction: 8,788 clicks in 277 w
Interest: > 3 minutes
Concept: Filthy Environment Crusaders
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: nude nuclear protests, cross cultural animal activism, and eccentric activism requests.