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Dirt Ads

By: Bianca Bartz - Published: • References: fxnetworks & thearsenal
To promote the new season of Dirt, a series of six really funky, animated clips were created featuring comic book style spoofs of the types of things you'd see in celebrity tabloids.

The ads created by Arsenal feature "vignettes of Hollywood stars and celebutaunts caught in the act of wild, unbecoming behavior." In the show, Cox plays Lucy Spiller, the editor-in-chief of Dirt, a celebrity gossip magazine, so the gimmick is really great for promoting the second season. At the end of each animation, the stunning sapphire blue-eyed, raven-haired actress finishes each with cheeky remarks and snarky commentary.

The images they feature will look familiar to anyone who keeps up with real celebrity dirt. Think exposed panties, party and clubbing images, mug shots, drugs and STDs.

Dirt airs on FX on Sundays at 10 pm E/P. Stats for Snarky Animated TV Show Promo Trending: Older & Chilly
Traction: 4,531 clicks in 342 w
Interest: 4 minutes
Concept: Snarky Animated TV Show Promo
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: augmented history apps, exotic jewelry campaigns, and junk food carryalls.