Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Direct Marketing News: Jeremy Gutsche Shares His Six Patterns of Opportunity For Success

— March 19, 2015 — About
As a pioneer in spotting opportunity and continuous innovation, innovation keynote speaker Jeremy Gutsche was recently featured on Direct Marketing in an interview about how to stay on top of the cutting edge in the realms of marketing and business.

One of the key factors that impedes innovation is complacency and being too afraid to go outside your past successes to uncover the next big breakthrough. In the interview, Gutsche shares several tips on how businesses can leverage his six patterns of opportunity to set themselves up to have a standout year for 2015. For example, innovating alongside a competitor by taking a pre-existing product and tweaking it is one way to use the pattern of divergence to uncover new opportunity.

Visit Jeremy's innovation keynote video page to see clips of his new Better and Faster presentation.

6 Keys to Innovation and Opportunity

Direct Marketing News

Low barriers to entry have flooded many markets with me-too brands, products, promotions, and messaging. This makes it exceptionally difficult for marketers to stand out from a sea of competitive sameness, as well as to reach their inundated customers. However, today's relative ease of access to technology works in marketers' favor.

Here, Jeremy Gutsche, founder and CEO of Trendhunter.com, and author of Better and Faster: The Proven Path to Unstoppable Ideas, details the six patterns of opportunity in today's business world, and why marketers must approach business differently in 2015.

Why do you think marketing, and business in general, is so different these days?

We're experiencing history's highest rate of change, but we aren't really wired for it. People and corporations are wired to repeat and optimize and farm whatever contributed to last year's harvest. Because of this, you consistently see examples of bright people and businesses missing out on ideas that were so close to their grasp. We saw this with Kodak and the digital camera. We saw this with Blockbuster, which pioneered a lot of online video, and had three opportunities to buy Netflix for $50 million, but didn't. Smith Corona invented grammar and spell checkers, and the laptop word processor. They got into computing, and retreated out. All of these brands didn't just miss spotting a trend, they invented entire markets, but then they retreated back to what they were already doing. They went back to farming their existing market.

Read the full interview on DMNews.com HERE.
Trend Themes
1. Low Barriers to Entry - Opportunity to create me-too brands, products, promotions, and messaging because of the ease of entry in some markets.
2. Divergence Innovation - Opportunity to innovate alongside a competitor or take a pre-existing product and tweak it to uncover new opportunity.
3. Rate of Change - Opportunity to leverage speedy advancements to bring an idea to life or even inventing a new market.
Industry Implications
1. Marketing - Disruptive innovation opportunities include leveraging technology to differentiate marketing campaigns from competitors.
2. Business Consulting - Disruptive innovation opportunities in business consulting include helping companies approach change differently and identify new opportunities.
3. Technology - Disruptive innovation opportunities include creating new technologies to facilitate and take advantage of the highest rate of change in history.
4
Score
Popularity
Activity
Freshness